Hey there APJ!
Last Wednesday we had our first APJ Day Out. There were 13 of us, normally an unlucky number, but it turned out to be super lucky. We were treated extremely well by all the stores we went to, were given two amazing Masterclasses and loads of samples. It was great to meet some of you for the first time and an excellent opportunity for those of us who are already buddies to catch up, talk fragrance, shop, laugh and generally enjoy each others company. FABULOUS!
As we arrived a little early for our masterclass with Joe Garces, the CEO of Robert Piguet, I thought it would be a great time to pop across to Hermes, where the wonderful Jean was our hostess. She happily took us through some of my favourite scents in the Jean Claude Ellena Hermessence range and also some more of the Hermes fragrance catalogue including the Jardin range and then introduced me to one of their scents that I had never spent any time with, Rouge. WOW!! I can definitely see a full bottle in my very near future. Thank you Jean. XXX
Off to Libertine Parfumerie stand in David Jones Sydney City Store basement to meet Nick, the sexy proprietor, Gary and Dan, the regular SAs and a new boy whose name escapes me, sorry. There too was Joe Garces, and Joe took us through quite a lot of the range. It wasn’t much about notes etc, we were taken through the creation stories of each fragrance, the troubles, the inspiration and the triumphs. It was an illuminating class and I came away better informed about the way perfumes are created in a mass market niche company. Joe has effectively turned a dying dinosaur of a business back into a going concern with his and his teams plans. He is justifiably proud of the company’s achievements and really loves the perfumes he produces and sells, enthusiasm shining from and infectious. I tried a slew of the range that I had thought definitely NOT my style and walked away with a couple of new loves, a bottle of Bois Noir and a special gift roll on of VISA. YAY!! Review coming soon. Everyone was allowed to choose a Piguet fragrance to sample and were given very generous spray samples.
Then I took the crew up to the Tom Ford section at DJs. The SA there was so pretty, knowledgeable and helpful showing us some of the range and introducing many of us to Sahara Noir. I had tried it before in LA but it was a completely different experience in the cool of Sydney, I LOVED it here. At the end she finished by offering everyone a sample of their choice!
It was time for a sit and a cuppa, I had a sneaky Banana Bread too. During our time at the cafe Ainslie, who is a perfumer, brought out some of her current mods for us to share, smell, critique and enjoy. It was wonderful talking to someone on the cusp of a business and finding out how her perfumes are created. Fascinating. Soon I will have a story on Ainslie because she is thinking of setting up a trial where you can buy a small set of her mods to try and critique for yourself, providing useful perfumista feedback and giving us a chance to try new stuff very reasonably. HEAVEN.
Then it was onwards and upwards to DIOR’s outrageously gorgeousbnew flagship store in Sydney, the first in Australia. We were greeted warmly by the staff and Clayton the Oceania head of PR was there to whisk us upstairs to the shoe parlour where we were treated to a stroll through the 10 available Couturier/Privee fragrances exclesively available in Australia through that store. There was also a beautiful DIOR lady there whose name has slipped from my mind, she was helpful and informative and I apologise for my bad brain. It was a delightful ending to an amazing day. I was happy to add bottles of Oud Ispahan and Oud Leather to my perfume library. At the end we were all given DIOR swag bags with a couple of the fabulous 7.5ml FB replicas each and some beautifully presented literature. Just walking down the street with a DIOR bag is thrilling enough but when you’ve been feted by some of the best luxe companies in the world we were all walking on air. Thank you Clayton and DIOR.
As you can see we had lost some of our people along the way, the last photo are the DIOR Late Stayers. Thanks to everyone who came and who helped us have such an amazingly wonderful and special day.
I am currently thinking of other great APJ Day Out ideas. There will definitely be another day soon,