World’s Most Expensive Cupcake! and Winners Announced

Hey Hey Gang,

It’s Saturday and I’ve had the laziest day ever. Got up late, everyone was out so I’ve sat at the computer, played with the dogs, read a heap of the last Hunger Games book, had the most wonderful boiling hot bath with salts and will soon trot off to make Nachos for dinner!! Perfect winter Saturday if you ask me. While I’ve been organising stuff for next week today completely slipped my mind so I offer you a look at The Making Of The World’s Most Expensive Cupcake. It is grotesquely and outrageously OTT! One day I’m going to Dubai to try it. I stole it from HisFashionBlog and can’t get it out of my mind. YUMMO!



We had a wonderful response to our giveaway this week, which was open to our lovely and loyal blog followers only. What did you have to do? Tell us the 2 fragrance houses we have highlighted this week. We have 2 prize packs to give away of Brand New scents.

What do you get if you are one of our 2 winners?
2 x Smell Bent remix project 4ml travel sprays
1 x Tommi Sooni “Passerelle” 2ml sample vial
P&H anywhere in the world

Photo Stolen berryreview

MonsoonalMusings2 & Tatiana

Congratulations!! Winners please get in touch by Wednesday July 25 or I will give the prize to someone else. You can DM your address on Twitter (@OzPerfumeJunkie) or Fb (Portia Turbo-Gear) and also if you follow from twitter or by mail and your email/blog address please.

Tomorrow we have a very special Sunday Quicksniffs that I’ve been trying to get my head around for the last 2 days.

See you then,
Portia xx


FAME by Lady Gaga and Steven Klein, Thursday Giveaway!

Hey Y’All,

You’ve probably seen it already but I wanted to put it up just in case you’d missed it. Lady Gaga has released her Steven Klein photographed advertisement for her forthcoming fragrance, FAME. The scentbloggosphere has gone CER AAY ZEEE!! I am seriously impressed with the image, it shows wit and style. It also shows what a remarkable business woman she is. What’s the demographic? Girls and gays, BINGO! This will have a multitude of both enthralled. I am sad my mate Perry couldn’t swipe me some FAME to pre-release sample but life is like that. Can’t wait! And below it a short enticing film about the fragrance being made. She is AWESOME! Laughing all the way to the bank…… (Just noticed CandyPerfumeBoy beat me to it, GRRR!)

Video Stolen YouTube


We have a wonderful giveaway this week open to our lovely and loyal blog followers only. Yes, you can become a follower so you can enter. What must you do to win? EASY PEASY! Tell us the 2 fragrance houses we have highlighted so far this week. That’s it. We have 2 prize packs to give away.

What do you get if you are one of our 2 winners?
2 x Smell Bent remix project 4ml travel sprays
1 x Tommi Sooni “Passerelle” 2ml sample vial
P&H anywhere in the world

Winners will be drawn from a bowl Saturday July 21 around 9pm Australian EST by TSO Jin. If you are a winner please get in touch by Wednesday July 25 or I will give the prize to someone else.

Go to it you gorgeous creatures,
Much love,
Portia xx

I’m super excited. We did 10,000 Individual Views (IVs) between our start in March and June 17th and 20,000 IVs July 17th.


This is so wonderful and all because of you reader. There will be high five-ing like crazy round here for a couple of days, and I think I might put my shoulder out trying to pat myself on the back. If you are enjoying our stuff please tell your friends, you never know where a secret perfume junkie is hiding and needs to feel part of this wonderful and crazy community we belong to. THANK YOU! I wish you everything great you ever dreamed of because you are helping my dreams come true. Our next big goal is 50,000 IVs, only you can help us reach it. If we can do it before my birthday September 25th there will be a MEGA DRAW!!

Passerelle by Tommi Sooni 2012

Hey Hey All,

Today I am lucky enough to be bringing you Australian crew, Tommi Sooni, creatively directed by Steven Broadhurst. I follow their blog and when it dropped hints that Passerelle was available I nipped across to their site and ordered a couple of samples. I will be dipping into them to do the review and then they are going in this Thursdays draw! I am able to do this because Steven has offered a couple more samples at a later date as a Thank You for buying mine today. Isn’t that cool?

I have edited from the Tommi Sooni site here:
Passerelle is a distinctive perfume with links to classic French perfumery, an Australian perfume that reflects the unique floral notes of our native flora….Australian Spring floral bouquet of delicate native jasmine, tea tree, honeyed myrtle, boronia buds and the flowers of silver wattle (adopted by the French and known to the world as mimosa). From overseas; yellow rose, honeysuckle, wintersweet and golden trumpet, plus petigrain for the green stems.
The word Passerelle is French for bridge or catwalk, a name befitting a perfume that is both fashionable and a fragrant link between two cultures.

The fragrance goes on fresh and bright green with the Aussie flowers and petigrain contrasting and combining beautifully. Passerelle feels like real old school perfumery to me, the stuff you find in perfectly preserved vintage purchases. There is a definite womanly, human background and Steven informs me there is a civet accord hiding here. The tea tree is also adding a soft base note below and through the orgy of flowers and glorious, almost alpine flight of fantasy over the top. This is a wholly wearable scent; sexy and alluring but cool and serene. There are definitely facets to this perfume that will take time and wear to discover.

I can’t tell you exactly what’s happening here, these notes are not in my repertoire yet but I can tell you how deeply impressed I am. This is world class perfumery and could proudly sit beside Serge Lutens, Tauer or Parfums de Nicolai in your cupboard or on your dresser. Different, vital and Aussie. Congratulations Tommi Sooni, this one feels like a winner. It was still humming along nicely when I left for work this evening, 6 hours after dabber application. A whisper of itself still remained, the light and deep notes still vaguely discernible. Then I sprayed lavishly with something else for work.

Passerelle is available from Tommi Sooni $180/50ml or $10/2ml, Sündhaft Hoyer & Kast OHG Geschäftsführer, LuckyScent

The Making of Amor Amor by Cacharel ad, WINNER ANNOUNCED

Hey all,

Thanks for leaving your wonderful stories on Thursday, I enjoyed reading all of them and hope you’ll continue to come read and comment here at AustralianPerfumeJunkies.


To win you had to leave a message in Thursday’s comments about an exceeding expectations retail/hotel/service experience. This is what our winners will receive.

  • Each of our 4 winners will receive a 3ml spray decant of GUCCI RUSH 2
  • One each of the 4 winners will also receive a 1.5ml spray decant of either Chanel No 5 EdP or Liberte by Cacharel, or 1ml manufacturers sample of River Town by SOIVOHLE or a surprise Tommi Sooni
  • Plus free P&H anywhere in the world

Our winners this week are.

Photo Stolen from

Tara, Vinery1, KillerRabbit and Annie

Please send your addresses to portia underscore turbo at yahoo com au
You have to get in touch by Wednesday 16.5.12 midnight Australian EST or I will give your prize to someone else.

Photo Stolen from Cacharel

Here’s a little present for you all. I don’t know about Amor Amor by Cacharel but the making of the ad is lovely, the kids are so believable in their making of roles.

Have a super lovely weekend. I have a new thing starting on the blog tomorrow, it’s an idea that’s been percolating away in my dizzy head for a while now. Please come and look and give me some feedback about it. I would be honored by your input.

Love and gratitude that you have bothered to drop by,

Portia xx

Good News Story, Thursday Competition Giveaway

Hey all you beautiful smelling people,

A couple of weeks ago I finally took the plunge and ordered a bottle of GUCCI RUSH. I love it, it’s been discontinued for a while and I wanted to have it in the collection before it’s gone forever and then I’ll be sad and angry at myself. One of the joys of perfumery for me is the hunt for a good price, the ordering, waiting, box arriving, opening box, looking at packaged fragrance for a while, opening ceremony, spritz, wear, love to be me of it all. So the whole web shopping is perfect for me.

Photo Stolen from

I ordered from a crew I’ve not used before; California Perfumes. Being a first time buy I ordered 2 fragrances and kept well under my $100 first time use limit including P&H. I waited for a couple of weeks and the package arrived, opened the box and……. GUCCI RUSH 2. OH NO!!! Now I don’t have a problem with GUCCI RUSH 2 but it was not what I ordered or wanted. Hello heartbroken.

Photo Stolen from

Onto the email and sent a complaint on the 26th and a follow up received on the 28th April offering a 50% discount on miss sent item. Wrote back asking if they had GUCCI RUSH could they please send me a Paypal for half the cost and send immediately. On Friday 4th I received an apology for response delay but the department head was away on leave, they would be with me as soon as they had an answer. This was the answer received Wednesday 9th May,

Unfortunately, we do not have Gucci Rush in stock.  A request has been submitted to our suppliers but it could take weeks to ship if they have it.  I could offer you a refund of that missing item instead.  Please advise.
I am looking for your kind consideration.
Best regards,

Yes please California Perfumes. I will have that lovely refund, that as I write has already been transferred. Although there was some email delay, you have shown yourselves to be interested in your clients continued support and have so far exceeded my expectations that I will definitely shop with you again. Even through the email delays I was kept in the loop as much as possible. I am deeply impressed.


So in the spirit of my story today there will be not one but 4 winners of our Thursday Giveaway Competition. How to win? Leave a message in the comments about an exceeding expectations retail/hotel/service experience. I’ll pick 4 winners on Saturday 12.5.12 at around 10pm Australian EST, all you have to do is get in touch by Wednesday 16.5.12 midnight Australian EST or I will give your prize to someone else. So if you enter please check back on Sunday to see if you’ve won. Last weeks prize was not collected so our new winner is Julieswhinge.

Each of our 4 winners will receive a 3ml spray decant of GUCCI RUSH 2

One each of the 4 winners will also receive a 1.5ml spray decant of either Chanel No 5 EdP or Liberte by Cacharel, or 1ml manufacturers sample of River Town by SOIVOHLE or a surprise Tommi Sooni

Plus free P&H anywhere in the world

No, you can’t pick which one you get.  Hello UNGRATEFUL!

Thank you for reading. I hope you are commenting because we love to read your stories,

Much love,

Portia xx

Australian Perfumers: Steven Broadhurst of Tommi Sooni

By Evie C.

Regular readers of this blog may remember reading Portia’s March review of EdTS II from Australian perfume house Tommi Sooni.  Portia was so impressed that we sought out the creator of the Tommi Sooni brand – Steven Broadhurst.  Steven is another one of Australia’s ‘perfumers-to-watch’ and he was kind enough to share his thoughts with us about his perfume journey.

Could you tell us a little about the catalyst for your creation of a perfume brand in Australia? What were you doing at the time you decided to launch Tommi Sooni and how long did it take you to get Tommi Sooni off the ground?

I was in Paris in 2004 and experiencing the wonderful perfumes of this great city. It struck me that Australia did not have a perfume of the same artistry and quality. I then became determined to fill the Australian perfume void. At the time I was working as a photographer but looking for a new career direction.  Our first perfume, Tarantella took 4 years of banging my head against the wall, plus a few breaks until it was released in 2008.

Could you tell me a little more about your life before perfume and why you decided to pursue a different path?

As a photographer I had worked in New York as an assistant on Vogue shoots and then for Andy Warhol’s ‘Interview’ magazine. In Australia some of my clients included: Australian Ballet, Opera Australia, Penguin Books and various fashion labels. I still do the images for Tommi Sooni and love creative the freedom I have. Why the career change? The perfume bug bit hard!

Did you have a formal education in perfume or are you self-taught?

Completely self-taught. Basically I pushed my way in but I was passionate (and I think I have a natural talent for inspiring talent in others) so doors opened for me.

Could you tell us a little about the process by which you work with Brett Schlitter to create Tommi Sooni fragrances?

A perfume brief takes at least a year for me to create. I spend serious research time developing the character of the perfume I can smell in my head but then I need to inspire others to formulate the perfume.

The brief is then presented to Brett and his team and we discuss possible directions for Brett to take. Available ingredients, budget and a time line all come into the discussions. A creative director needs to allow for change and flexibility while focusing on the end product. A lot of juggling goes on over the months and it is my responsibility to manage the direction of the fragrance.

Why did you decide to launch a perfume brand in Australia where the culture of ‘perfume’ is somewhat limited?

‘Why not!’ is the simple answer. As I live in Australia I wanted to have a perfume brand with ‘made in Australia’ on the bottle, something we could all be proud of.

How do you think the culture of perfume in Australia has changed since you launched your brand in 2004?

Certainly niche perfume has come into focus since 2004 but there are still very few retailers who are willing to take on brands that are not household names. The lack of visionary retailers here has forced us to focus on the overseas market. We would love to have a higher profile here at home but without the support of journalists and retailers the choice of Australian perfumes will remain limited.

Do you have any mentors/inspirations in the perfume world?

Certainly I admire Joe Garces of Robert Piguet. He brought the brand back from the dead and remained honest to the brilliant work of Germaine Cellier. His new perfumes are also to be admired.

Do you have a favourite mass-market perfume?

Joy – its brilliance is beyond its imitators.

Do you have a favourite independent perfumer?

Andy Tauer is a non-stop rocket of energy and he is a lovely guy to boot. He has done a lot to bring attention to indie perfumers. He has broken into the mainstream through a combination of talent, luck and intelligence – a pioneer.

Do you have a signature scent?

My signature scent is the scent I am working on. I wear it to bed, the office, dinner parties and the gym. Today I am wearing Eau de Tommi Sooni 111

What is your philosophy regarding the use of natural ingredients as opposed to synthetics?

For me the ideal perfume is a combination of both. Naturals alone can often seem a little flat and I’ve yet to smell a totally synthetic perfume I’ve liked. I have no problem with including synthetics in Tommi Sooni fragrances. We only use safe ingredients in our perfumes. We also use a very high percentage of naturals. Our perfumes are very expensive to produce because of our insistence in using only top quality ingredients.

What do you see as the most important trend in perfume currently?

A trend towards vintage. Better quality perfumes with quality ingredients. I’m not talking about smelling like our grandparents but echoing the qualities of the great perfumes and giving them a contemporary twist.

Do you think it’s financially viable to be a perfumer in Australia?

Yes, but do your homework and don’t just concentrate on the domestic market.

Could you describe a typical Tommi Sooni customer?

Generally female, someone who insists on quality and artistry in perfume and is not afraid to stand out from the crowd. Our male customers also have strong characters and are happy to wear a fragrance that reflects their individual personality.

How significant is the international side of your business?

It is very important to us and we are concentrating on markets that appreciate an Australian perfume brand that is every bit as good as those from Europe or the USA.

How significant is the online side of your business and do you think it is viable to run a perfume business entirely online?

Online is both good for sales and for presenting the personality of your brand. I would recommend a combination of retail and online for selling perfume.

Could you tell us a little about your upcoming release Passarelle?

This Australian-inspired eau de parfum was a tough project but the results are very beautiful and I am extremely proud we were able to reflect an aspect of Australia without having to fall back on the clichés we all know. Passerelle is a bouquet of Australian native florals and woods surrounded by a scattering of exotic golden flora.

When you wear Passerelle close your eyes. An elegant armful of beautiful flowers with freshly cut green stems will engulf you. Passerelle is a very feminine perfume with a distinctive Australian character. Inspired by the French explorers who came to Australia in the early 19th century who took back native flora and fauna to France, Passerelle translated means bridge or catwalk and is the fragrant bridge between the cultures of Australia and France.

Are you able to tell us anything about your tentative 2013 release?

All I can say is the eau de parfum you refer to is our longest project to date and is inspired by an Armenian artist. The results so far are outstanding and I can’t wait to try Brett’s next submission.

Steven’s fragrances are available online at